Paula Scher

Paula Scher is a graphic designer that moved to New York during the 1970's.  She believes that living in NYC has influenced her graphic design aesthetic. She makes posters that show the personality and distinctive qualities of the city.  With this project the concept was the same. We had to create posters for areas of Kansas City that would act not only as advertisements for the areas but they had to relate to the areas in context and have the essence it.