Moving Forward From User Experience

Moving forward from this class I will take with me the ability and processes needed to research my audiences. This will help me specifically target my audience and give me a better chance in succeeding in my communication with them.

Hand Built

To conceptualize the event’s name, we created our artifact’s aesthetics from hand shaped play clay objects. This works well with our proposed Art Tent activity, the Play Clay Workshop.

We wanted to literally touch on the notion of hand built sculptures by hand building sculptures and allowing the kids to do the same. As the children visit each sculpture on the map, they will collect color packets that can be used to dye their own play clay when they make it at the art tent workshop. The children can then create their own sculptures and work on a huge group masterpiece.

Families and groups who participate in the event will receive this envelope when they enter the sculpture park. The envelope itself acts as the map, while containing an informational booklet.

As they move through the sculpture park, the envelope can also serve as a container for color packets of all the children as they visit each sculpture.

The inside of the booklet has information about all of the activities that are occurring during the celebration. It also provides further information about each sculpture to allow for another level of interaction. 

ADAA

Title

Folly Jazz Series: Vanguard Jazz Orchestra

Description

My process was to create a collage that was playful, experimental, dynamic, and was a visual representation of a jazz arrangement. I wanted the music to explode off of the sheet music paper background. The colors then introduced are visual representations of repetition, phrasing, tone, and the band's history dating back to 1966. Lines that were kept black reference classical music notation such as the staff. 

Objective

1. Author content in a way that best exemplifies the appropriate and creative use of the following rhetorical figures: irony, pun, parody, metonymy, metaphor, allegory, hyperbole, personification, antithesis, or synecdoche.

2. Cleary communicate the message (jazz concert) for the intended audience (new) and context (Folly theater).

3. Exemplify refined and engaging image making, typography, hierarchy, composition and color sensibilities.

Number of Pieces

1

Size

36 in. by 48 in.

Date of Completion

September 21, 2011

How Adobe Products Were Used

Adobe Photoshop was used to edit the initial black and white collage that I created. The program allowed me to structurally fix and change the collage. Photoshop also gave me the ability to add color and texture; tying my poster closer to the historical aesthetic I was aiming for. Adobe Illustrator was used to place the text.

Products used

Adobe Photoshop

Adobe Illustrator

Working with THE MAP

Moving on from user testing day Jessi and I will have to work on how the block building is displayed and how the Fountain sits inside of it. Issues arose from trying to find the exact placement of sculptures and so we will have to resolve their placements and key visual clues.

Studiomate User Testing

Audience Specific Final Deliverable

Revised Personas

Steve Robinson

The Weekend Warrior

AGE: 39

Dallas, Texas

Construction Supervisor

Values:

Independence

Family

Loyalty

Work ethic

Hobbies:

Grilling

Camping

Guitar

Sports

On Safety: Long Sleeves, padded armor, full face helmet, boots and jeans.

"Lotta chome, a lotta chrome is all I can say."

Steve likes to ride and drink beer when he is not working. He isn't part of any particular group but he does ride with 3 different groups of guys depending on how much riding he wants to do. Whether its a 200 mile ride to just bar hopping all night. When the weather permits he rides his scoot to work. He just likes to have fun and doesn't like the aggressiveness of motorcycle clubs in his area. His Harley-Davidson Road King is his baby.

Jack Dickinson

The Motorcycle Collector

AGE: 46

Louisville, Kentucky

Mechanic

Values:

Family

Patriotism

Camaraderie

Loyalty

Hobbies:

Working on hot rods

Bar hopping

Poker

Bowling

Safety: He only wears a helmet on long trips because he believes the head is the most important thing to protect. He makes his son wear a helmet and protective clothing when he takes him to school on his bike. He is confident in his riding and that his son will be safe.

"My mom took me to buy a bike. I always thought my dad would be cool with it but never my mom."

Jack loves nothing more than riding his Triumph, one of his many bikes, for hours on end. He takes his kid to school on his bike, and drives in all forms of weather including snow, storms, and ice. He has a group of friends that he rides with regularly. Rather than being brand loyalists they appreciate all types of bikes and value the experience of riding above all else. He would love if more people knew the history of motorcycles. 

Biker Personas

Steve Robinson

The Weekend Rider

AGE: 39

Dallas, Texas

Construction Supervisor

"Lotta chome, a lotta chrome is all I can say."

Steve likes to ride and drink beer when he is not working. He isn't part of any particular group but he does ride with 3 different groups of guys depending on how much riding he wants to do. Whether its a 200 mile ride to just bar hopping all night. He just likes to have fun and doesn't like the aggressiveness of motorcycle clubs in his area. His Harley-Davidson Road King is his baby. 

Jack Dickinson

Can't Get Enough

AGE: 46

Louisville, Kentucky

Mechanic

"My mom took me to buy a bike. I always thought my dad would be cool with it but never my mom."

Jack loves nothing more than riding his Motto Guzzi, one of his many bikes, for hours on end. He takes his kid to school on his bike, and drives in all forms of weather including snow, storms, and ice. He has a group of friends that he rides with regularly. Rather than being brand loyalists they appreciate all types of bikes and value the experience of riding above all else. He would love if more people knew the history of motorcycles. 

Motorcycle Club Research

Definition of cruiser motorcycle

Contemporary models are modeled after Harley-davidsons and Indians. Cruisers are designed with a laid back riding positions.  Cruiser rider generally is set into a position with feet forward and hands in a neutral or high position. This makes cruisers a popular choice for casual riding. Many cruising motorcycles have limited performance and turning ability due to a low-slung design.

60 percent of motorcycle sales are cruiser models.

MC Terminology

Colors, or patches, are each individual clubs logo. These can be sewn onto their leather gear, painted on, or tattooed onto the person.

Cuts are the leather or jean vests that are typically seen on participants of motorcycle culture.

The AMA is the American Motorcyclist Association that organizes many activities and fights for motorcyclist rights. There are over 300,000 members of this club.

The RICO act was designed to allow Federal Prosecutors to go outside the normal rules of conduct and evidence to gain convictions.

Types of clubs

Registered Motorcycle groups, which operate within the law, were described as making up 99% of motorcycle riders in 1950 by the AMA. Usually these groups form because they share common interests along with their love of motorcycles. Other groups are so diverse that the only thing common between members is the fact that they ride motorcycles.

Outlaw Motorcycle groups also known as 1%ers is biker talk for the 1% of motorcycle riders who operate “outside the law”. Common biker gangs, like the Hells Angels, can use this patch as a symbol of rebellion.

KC clubs

The Iron Order Motorcycle Club formed in a garage in January 2009. Their website lists their common values as brotherhood, friendship, community, contribution, and an overarching sense of national patriotism and pride.  Membership is described as a privilege and they are against druggies, pushers, and pimps. 

People to contact:

Gunner (president)

CUZnIT (vice)

El Forasteros (Spanish for the outsiders)

The EFMC was founded in 1962 by a proud 1%er named Tiny. Only about a dozen other true 1%er clubs still remain today. It was brotherhood founded on a love custom motorcycles soon to be known as choppers.

People to contact:

John Monk

Galloping Gooses

GGMC started around a motorcycle racing team out of LA in 1942. This MC is an ally to the El Forasteros and have a charter in KCMO. The Gooses are also well known 1%ers.