1. Learning Curve: Special motions for specific actions like Time magazine's gesture to access the breaking news menu are not inherit and must be at some point explained. Also some things which are to be tapped don't always invite the user to tap them and they might be overlooked.
2. The Ipad allows for total immersion into the subject. The amount of detail that the ipad offers can allow more levels of information to reach the reader.
3. The Ipad catches the viewer through novelty. The Ipad allows them to interact with the material and this can be fun so the reader is more likely to continue on.
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