What is Motion Graphics?

The video begins its definition of motion graphics with a simple explanation as type or graphic forms moving. It then precedes to contrast this to animation, which tells the most about the application of motion graphics. The only difference between the two fields is wether or not the character expresses itself directly. Motion graphics lack the self-expression of characters, which in the present world makes it useful in the applications of short time-slots or as supplemental implied information. The short time-slots are the home of logo builds, t.v. interstitials, and advertisements, which can rely on the quick delivery of information that can be quickly read by the viewer. As supplemental implied information they can appear in the opening credits of movies where the motion and appearance can imply qualities that can be filtered through experience as empirical deductions. These implied qualities are chosen by whether or not they lead to common understandable deductions by the masses.