Revised Personas

Steve Robinson

The Weekend Warrior

AGE: 39

Dallas, Texas

Construction Supervisor

Values:

Independence

Family

Loyalty

Work ethic

Hobbies:

Grilling

Camping

Guitar

Sports

On Safety: Long Sleeves, padded armor, full face helmet, boots and jeans.

"Lotta chome, a lotta chrome is all I can say."

Steve likes to ride and drink beer when he is not working. He isn't part of any particular group but he does ride with 3 different groups of guys depending on how much riding he wants to do. Whether its a 200 mile ride to just bar hopping all night. When the weather permits he rides his scoot to work. He just likes to have fun and doesn't like the aggressiveness of motorcycle clubs in his area. His Harley-Davidson Road King is his baby.

Jack Dickinson

The Motorcycle Collector

AGE: 46

Louisville, Kentucky

Mechanic

Values:

Family

Patriotism

Camaraderie

Loyalty

Hobbies:

Working on hot rods

Bar hopping

Poker

Bowling

Safety: He only wears a helmet on long trips because he believes the head is the most important thing to protect. He makes his son wear a helmet and protective clothing when he takes him to school on his bike. He is confident in his riding and that his son will be safe.

"My mom took me to buy a bike. I always thought my dad would be cool with it but never my mom."

Jack loves nothing more than riding his Triumph, one of his many bikes, for hours on end. He takes his kid to school on his bike, and drives in all forms of weather including snow, storms, and ice. He has a group of friends that he rides with regularly. Rather than being brand loyalists they appreciate all types of bikes and value the experience of riding above all else. He would love if more people knew the history of motorcycles.