Monday, November 22, 2010

Reach out and Read Iterations Pt. 2

This new set of iterations was based off of the last iteration that I posted.  These new ones have a lighter feel that combats the mature feeling of my past iterations.  To create this lighter feel I shot in natural light, used a different more colorful background book, and introduced the idea of using toys to portray childhood. I also zoomed in on the bookcard as my subject so the the typography would, through graphic hierarchy, become more dominate in the poster.  Past iterations had the card too small and this lead to image dominant posters that were harder to understand at a distance.  

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