After walking around the school and scouting out locations in which directions would be necessary, Smak and I started to think of concepts for our signage. Our first thoughts were of the materials, which would be inspired by the materials used in the different majors. The first concept we came up with deals with the individual artist vs. the school as a whole as shown through layering.
Concept 1: breaking it down with layers
student -> departments -> school of fine arts/school of design -> kansas city art institute
In my iterations for this concept the bright yellow is used to show the school's self-described essence of energy and activity. Layered on top of this yellow plane is a glass plate, which stands for the theoretical information that is imparted upon the student in their physical studios. These empirical studios are displayed in hard metal on top.
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| directional signage |
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| site signage and parking info |
Concept 2: growth
The second concept comes from the growth in which a student undergoes in their formative years while in school. The use of scale changes is used to show this concept.
My signage includes the use of knockout type and layers to convey the same concept of individual -> school found in the first concept. Gradual change of physical elevation in the typography further shows the concept of growth.
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| First there is a glass layer, then wood with knocked-out type showing the glass underneath. The department names are inlaid with maple. |
good start...thinking i mean. form will come along.
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