Wednesday, October 6, 2010

Historic Find and Share. #2

My historic find and share this week is a poster that advertised Geigy's pesticide product called Neocid.  The poster is by Karl Gerstner. After researching the Geigy company I have found that their use of graphic design was influential in the progression of design history. Their clean swiss designs became quite popular  and became widespread in use.

I like this poster because of the simplistic way it was executed. The horizontal white line, sandwiched between the two red planes, is crossed by a strong downward curve of dying ants.  This use of basic underlying lines to create interesting compositions relates directly to what we are doing in class with our basic and complex line studies.

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