Monday, October 25, 2010

Neue Grafik

This contents page from the September 1958 issue of Neue Grafik is my find and share to show grids in use. This page shows the influence of Swiss design in the late 50's and is based on a four column grid.  The use of asymmetric layout and sans-serif typefaces was contributed by the swiss designers but the systematic grid was one of their most prominently used tools.  On this page the title, the 1, and the farthest left column are aligned. This L-shape that they create is hugging the body text, which forms a square shape.  This interactive and interlocking layout creates a sense of unison between the two basic shapes.  This occurs even though there is a large scale change between the title and the body text.

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